合法性、商会治理与企业社会责任演化

文章以合法性为视角，对商会治理推动企业社会责任演化的传导机制和效应展开理论研究。在合法性机制下，行业内企业间社会责任的演化交互影响，特定企业为获取所需的合法性而采取企业社会责任行为时，必须因应行业内其他企业的社会责任行为而改变。企业将根据制度环境的变化，通过不断地主动调整对各类利益相关者承担的社会责任来动态地获取合法性。在现代商业社会里，商会是导致制度环境变化的重要因素。商会通过信息沟通，令特定企业根据新信息改变其关于其他企业社会责任行为的信念而调整其社会责任行为。商会治理推动企业社会责任的演化，其效应包括对企业社会责任边界、程度和结构的演化。现实中，商会治理推动企业社会责任演化的传导机制包括“学习与模仿”机制、集体行动机制和行业自律机制等。为使企业社会责任边界扩展、程度提高和结构趋于合理，应大力发展商会组织。若商会组织得到完善发展，就会促进企业社会责任的发展。

Legitimacy,the Governance of the Chamber of Commerce and the Evolution of Corporation Social Responsibility

From the perspective of legitimacy, the paper carries out a theoretical study on the transmission mechanism and the effect of evolution of corporation social responsibility propelled by the governance of the chamber of commerce. Interaction pushes forward the evolution of social responsibility among intra industry corporations. Enterprises must adjust corporation social responsibility actions according to the social responsibility institutional climate and the actions of other corporations to all kinds of stakeholders for the required legitimacy. The chamber of commerce is an important factor to lead to the change of institution environment in modern commercial society. By information communication, the chamber of commerce leads the specific enterprise to change the belief about the social responsibility actions of other corporations on the basis of new information, and adjust its corporation social responsibility action, concerning the responsibility boundary, extent and structure. In reality, the transmission mechanisms of evolution of corporation social responsibility propelled by the governance of the chamber of commerce include the “study and imitation” mechanism, collective action mechanism and self regulation mechanism. The chamber of commerce should develop energetically to extend the boundary, raise the extent and improve the construction of corporation social responsibility for better overall development.