The effect of political sophistication and party identification on voter–party congruence. A comparative analysis of 30 countries

Partisanship and cognitive mobilization are generally seen as independent and counter-balancing influences on vote choice. While the former is typically regarded as a shortcut, reducing the need for close ideological congruence with one’s preferred party, the latter is associated with increasing levels of political sophistication and the importance of ideological proximity in voter decision-making. This paper tests the strength of these arguments in comparative perspective using data from Wave 3 of the Comparative Study of Electoral Systems (CSES). Our results show that in general higher levels of political sophistication are associated with higher levels of voter–party ideological congruence and that a strong party identification reduces this proximity. For voters with both high levels of sophistication and strong partisanship, however, congruence remains high. In a second step we examine whether these relationships are affected by the complexity of the party environment. Our findings show that party system size has no effect on levels of ideological congruence at the individual level, and this holds for different levels of voter sophistication. We conclude that for the most part voter sophistication and party identification are best seen as counter-weights in determining vote choice.