The effects of electability on US primary voters

The general consensus of the research on US primary contests is that voters consider candidates’ potential for a general election victory when choosing their party’s nominee. Yet, at the individual level, this literature has failed to (1) clearly isolate the effects of electability from the money and media attention that they generate; and (2) properly control for the potential effects of ideology. Using an original experimental design, I find that electability can increase the likelihood of a voter supporting a more ideologically distant candidate. I also show that when faced with a tradeoff, a large percentage of subjects from both parties choose electability over ideology. The resulting implication is that there is potential for moderates to be successful in primaries, as even ideologically extreme voters appear to be willing to compromise on policy representation when confronted with a more distant but electable candidate.