| 我国医疗广告监管制度的缺陷及其完善 |
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| 引用本文： | 刘欣,秦炳荣,张继旺. 我国医疗广告监管制度的缺陷及其完善[J]. 中国卫生法制, 2008, 0(1): 34-36 |
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| 作者姓名： | 刘欣 秦炳荣 张继旺 |
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| 作者单位： | 北京中医药大学人文学院，北京中医药大学人文学院，北京中医药大学人文学院 北京 100029，北京 100029，北京 100029 |
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| 摘 要： | 目前，我国对于医疗广告实行政府主导型的管理模式，主要分为事前审查与事后监管两邵分，此做法带来审查权与管理权相分离，造成“执法真空”。在立法方面，存在处罚依据不明，适用法律混乱的情况。为此，笔者试图从完善行政执法、加强监管以及明确法律适用的角度分析问题，努力寻找与之相对应的措施，对完善我国医疗广告监管制度做出初步探讨。
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| 关 键 词： | 医疗广告 监管模式 认定标准 |
The Disadvantages and the Improvement of Medical Advertisement Management System in China |
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| Abstract: | Nowadays, the medical advertisements management style is state-oriented in China, which consists of censor-ship and subsequent supervision. It separates the power of censor and the power of management, which causes a “law enforcement vacuum”. Besides this, there are unclear of the punishment, confusion of the applicable law in the legislation. There- fore, the author try to discuss the Medical Advertisement Supervising and Managing System from the improvement of the administrative law, strengthen the suoervision and the aoolication of a clear legal perspective. |
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| Keywords: | medical advertisements Supervising and Managing System the standard |
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