| 国内企业公关四大误区浅谈 |
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| 引用本文： | 王娴. 国内企业公关四大误区浅谈[J]. 广东行政学院学报, 2001, 13(2): 62-64 |
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| 作者姓名： | 王娴 |
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| 作者单位： | 乐山师范学院旅游经济管理系,四川,乐山,614000 |
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| 摘 要： | 公共关系在企业管理中举足轻重。当前 ,国内企业公关存在着四大误区 ,即人云亦云、盲目策划、目光短浅、寻租等。这些案例对国内企业搞好公共关系提供了一个有价值的启示。
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| 关 键 词： | 公共关系 企业关系 公关策划 寻租 |
| 文章编号： | 1008-4533(2001)02-0062-03 |
| 修稿时间： | 2001-01-03 |
Elementary Introduction to the Four Faults of Public Relations in Domestic Enterprise |
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| WANG Xian. Elementary Introduction to the Four Faults of Public Relations in Domestic Enterprise[J]. Journal of Guangdong Institute of Public Administration, 2001, 13(2): 62-64 |
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| Authors: | WANG Xian |
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| Abstract: | Public relations are important in the enterprise management.This article points out the four faults of public relations in domestic enterpries such as echoing the views of others;planing blindly;shortsighted and rent seeking.These cases will supply a valuable enlightenment to developing China enterprise public relations. |
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| Keywords: | public relation enterprise relation public plan rent seeking |
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