论名牌战略精神文明功能的开发利用

本文运用经济与社会文化相结合的研究方法 ,提出名牌战略作为一个相对独立的经济社会系统具有六个精神文明功能 :观念更新功能、伦理道德功能、民族精神功能、科技一人才功能、文化发展功能、理论催生功能。开发利用上述功能 ,要从实际需要出发 ,着重在坚持“三义” (集体主义、爱国主义、社会主义 )、加强“三德” (社会公德、职业道德、家庭美德 )、树立“三观” (正确的世界观、人生观、价值观 )以及促进科技进步、发展教育和文化事业等方面做好名牌战略与精神文明建设相结合的工作

On Exploiting the Famous- Brand Strategy to Functions in Spiritual Civilization

This paper makes use of research method of combining economic and social cultures and gives to the famous-brand strategy--a relatively independent,economic and social system--six spiritual civilization functions:fuction of updating modes of thought, function of cthics and moral principles,function of national spirit,function of qualified scientists and technicians,fuction of cultural development and function of inducing theories. In order to explore and utilize these functions,we must proceed from actual conditions and put stress on holding firmly to the"three-isms"(collectivism,patriotism,socialism),on hightening"three moralities"(public morality,vocation ethics,family virtues),on acquiring"three outlooks"(correct world outlook,outlook on life,outlook on values)and on well combining the famous-brand strategy with the construction of spiritual civilization,especially in the aspects of promoting the progress of science and tcchnology and dcvcloping cultural and cducational undertakings.