Abstract: | This article examines some of the difficulties arising from the introduction of market forces into the field of higher education.In particular it notes how the changing demands of sponsors and other key players, coupled with recent trends in teaching and learning methods, have caused providers of education and training in development to review ‘core products’ and modify the style of service delivery to accommodate the changing expectations of ‘customers.’ Copyright © 2001 John Wiley & Sons, Ltd. |