| Abstract: | This paper is concerned with the end of 71 years of single party government in Mexico. The paper explores the ways in which the opposition harnessed modern campaign techniques to the opportunities presented by democratisation to secure regime transition. A number of campaign features, such as the stress on personality and negative campaigning, have attracted considerable criticism, but the author argues that there are grounds for believing the 2000 election to have been a unique election, and that competition should be more clearly structured around parties and issues in the future. Copyright © 2001 Henry Stewart Publications |
