The authenticity of social-media performance: lonelygirl15 and the amateur brand of Young-Girlhood

This article analyzes the gendered expectations of authenticity in online amateur media performances through a reading of the 2006 vlog series lonelygirl15. Actress Jessica Rose was part of an artistic collective that created the character of Bree, a teenage girl who posted a series of confessional vlogs on YouTube under the screen name lonelygirl15. The vlog quickly went viral due, in part, to the almost immediate suspicion that the series was “fake.” Through a close reading of both the coverage of the sting that revealed Bree's true identity, and the narrative of the series itself, the author illustrates how the series aestheticizes precarity in order to facilitate escalating modes of intimacy with Bree's character. By placing such demands within the longer history of girls’ media production, such as the video work of Sadie Benning and Camgirl websites, this article argues that the reaction to the series makes visible the increasing political significance of the entanglement of economic concerns and identity production within the networked social sphere.