Life-cycle effects on social pressure to vote |
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| Affiliation: | 1. Fordham University, 441 E. Fordham Rd., Bronx, NY 10458, USA;2. University of California, San Diego, 9500 Gilman Drive #0521, La Jolla, CA 92093, USA;1. Division of Infectious Diseases, University of California San Diego (UCSD), 220 Dickinson Street, Suite A, San Diego, CA 92103, United States;2. Division of Pulmonology, Department of Internal Medicine, Medical University of Graz, Auenbruggerplatz 20, 8036 Graz, Austria;3. Section of Infectious Diseases and Tropical Medicine, Department of Internal Medicine, Medical University of Graz, Auenbruggerplatz 15, 8036 Graz, Austria;4. Veterans Affairs Healthcare System, 3350 La Jolla Village Drive, San Diego, CA 92161, United States;5. School of International Relations and Pacific Studies, Department of Economics, UCSD, 9500 Gilman Dr. # 0520, La Jolla, CA 92093, United States |
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| Abstract: | Recent scholarship reveals social pressure can compel citizens to conform to social norms like voting in elections. In this study, we investigate heterogeneity in the impact of social pressure to vote. We find that age, a key demographic characteristic, moderates the impact of social pressure. Using evidence from a large-scale randomized field experiment conducted in August 2006, we show that older voters are significantly more responsive to social pressure compared to younger voters. Given the emerging consensus that social pressure can be marshaled effectively to stimulate voting in elections, such investigations yield critical insights of both practical and theoretical significance. |
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| Keywords: | Voting behavior Social pressure Voter mobilization Field experiments Life-cycle effects Heterogeneous treatment effects |
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