Third Parties and Culture

This essay describes the four broad themes that emerged from our discussionabout the role of process in cross-cultural negotiations and considerstheir implications for future research. First, we address the nature of theconflict, in particular whether a negotiation is classified as a dispute or atransactional exchange. Second, we contrast the role of cognition and rapportin negotiations and consider when rapport replaces the centrality ofcognition. We also discuss the extent to which negotiating processes createrelationships based on trust or power, and consider how cultural valuesinfluence the development of these underlying relationships. Finally, weconsider the role of culture in defining what is perceived as an optimal outcomeand raise the possibility that suboptimal outcomes may holdsymbolic value in cross-cultural negotiations.