'Brazil Needs to Change': Change as Iteration and the Iteration of Change in Brazil's 2002 Presidential Election1

Luiz Inácio Lula da Silva's triumph in Brazil's 2002 presidential election was construed in terms of a promise of radical change against the holders of the status quo . This article argues that in fact a more subtle political game was a stake in the election, a contest over the meaning and limits of change itself. The article examines how the various players – Lula da Silva, outgoing president Fernando Henrique Cardoso and the PSDB's presidential candidate José Serra – invoked and iterated a discourse of change to define and redefine the political dividing lines that marked out the electoral dispute and attempted to set or fix the distinctions between their political positions.