Social cause dissemination and feedback using multimedia and internet‐based techniques: the case for equality in education

• The purpose of the project was to create a narrowcast electronically based program that would economically disseminate information about a social cause to a highly targeted audience, while soliciting response, and therefore involvement, by that audience
• The objective was to reach influentials, policy makers, and grant funders with a message that was educational, involving and used interactive media via a CD with an embedded tie to the internet which could record viewing time, issues visited and questions addressed and solicit a response from the visitor.

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