媒介传播与国家形象建构

国家形象的建构离不开媒介传播。媒介传播在建构国家形象中具有“传声”与“扩音”“、桥梁”与“纽带”“、反驳”与“斗争”等功能,必须遵循与我有利、以我为主、实事求是、传播致效的基本原则。不仅可以通过自塑法、他塑法、合塑法来实现,同时还应贴近受众思维习惯和信息需求,讲究对外宣传报道的行为艺术,多层次、多维度拓展国际传播渠道。

On Media Transmission and Construction of Notional Images

The construction of national images is no separating from media spreading which shoulders the functions of public address,bridge and refutation to the outside world.So,it must follow the basic rules of being self-beneficial and self-centered as well as respecting facts & broadcasting effectively.Those can be realized using shaping methods by itself,others or both;meanwhile on the basis of being close to listeners' thinking patterns and information demand,it has got to pay attention to the reporting techniques to continuously widen international channels in various dimensions.