建国以来中国国家形象建设的历史演变及启示

随着全球化进程加速演变和中国改革开放事业不断推进,中国的国家形象建设问题日益引起关注。梳理和总结建国60年来中国国家形象建设历程和经验,加深对国家形象建设规律的认识和把握,对于在新的历史起点上推进国家形象的建设具有十分重要的作用。新时期中国国家形象建设应具有新的思路,需要转变观念,调整战略,要讲究传播策略,提升塑造效果。

The Historical Evolution and Enlightenment of China''s National Image Building since Founding

As accelerated evolution of the globalization's process and continuously push forward China's reform and opening-up,China's national image-building is increasingly caused for concern.Recalling the 60 years history and experience of China's national image-building,to deepen understanding and mastering of the rule of the national's image-building play an important role in pushing forward the building of the country's image in the new historical starting point.This article,through the analysis of the 60 years' history of China's national image-building and the summary of the experience,proposed some own ponder to China's national image building of the new era.