青年亚文化的新形态：哈狗帮现象解读

有大量粗口的哈狗歌,从台湾到大陆风靡一时,其消费群体为青少年,女性青少年也在其中扮演着重要角色。同时,该消费群体具有组织性、排他性和偶像崇拜等特点。从心理学和歌词文本两个角度分析,哈狗歌有其流行的必然原因。作为一种青年亚文化,哈狗帮现象引起了社会的普遍恐慌,但却很难禁止哈狗歌的流行。充满大量粗口的哈狗歌是青少年面对社会问题的一种集体解决的方式,实际上这是不成功的解决办法。只有改变青少年的社会认同,并且加强青少年的媒介素养教育,采取更加积极的措施,才能减弱哈狗歌对社会造成的不良影响。

A New Youth Sub-culture: Understanding Mc.Hotdog Phenomenon

Mc.Hotdog's songs,which are full of swearwords,were once a hit coming from Taiwan to the Mainland.The consumers of these songs are the youth,and young girls also play a very important role.Organization,exclusivity,and personality cult are the main characteristics of this group.Analyzed from the psychology and the texts of these songs,the inevitable reasons are found out for the popularity of the Mc.Hotdog's songs in the society.As a youth sub-culture,Mc.Hotdog phenomenon has caused a general panic.However,it is difficult to prevent Mc.Hotdog's songs from spreading.Mc.Hotdog's songs filled with swearwords is a collective solution when the youth face social problems.However,in fact,it is an unsuccessful solution.Only by changing the youth's social identity,strengthening the education on their media literacy,and taking other more active measures,can we reduce the negative influence from Mc.Hotdog's songs.