| 从营销哲学的演变看营销哲学的缺陷 |
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| 引用本文： | 姚作为. 从营销哲学的演变看营销哲学的缺陷[J]. 广东行政学院学报, 2001, 13(5): 60-63 |
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| 作者姓名： | 姚作为 |
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| 作者单位： | 广东行政学院,经济管理系,广东,广州,510631 |
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| 摘 要： | 自营销哲学出现以来 ,营销哲学经历了六个发展阶段的演变。但现有的营销哲学存在不少缺陷 ,应该对营销哲学重新进行认识。
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| 关 键 词： | 营销哲学 观念体系 权变性 |
| 文章编号： | 1008-4533(2001)05-0060-04 |
| 修稿时间： | 2001-06-05 |
Analysis on the Limitation of Marketing Philosophy From the Evolvement of Marketing Philosophy |
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| YAO Zuo wei. Analysis on the Limitation of Marketing Philosophy From the Evolvement of Marketing Philosophy[J]. Journal of Guangdong Institute of Public Administration, 2001, 13(5): 60-63 |
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| Authors: | YAO Zuo wei |
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| Abstract: | Since the marketing philosophy appeared,marketing philosophy has undergone six development stages.The article particularly analyzes the evolving process of marketing philosophy,pointing out the limitation of the present marketing philosophy.Finally,the article brings forward the new knowledge about marketing philosophy. |
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| Keywords: | marketing philosophy philosophy system contingency |
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