The Next Big Thing: Local Celebrity

In this essay I observe that, as the field of celebrity studies established itself in the academy, there is a need for a distinctly sociological and interactional approach to celebrity. In particular, I argue for a focus on the experiential and relational dynamics of celebrity from the point of view of celebrities themselves, something which has so far been difficult for researchers to achieve. One way to accomplish this goal is to move in the direction celebrity itself seems to be headed: toward local or subcultural celebrities and their smaller, more segmented audiences. Empirical research on the lived experiences of local celebrities provides a practical way to generate celebrity-level data and makes an important sociological contribution to broader theorizing about the cultural phenomenon of celebrity.