Platforms,media and voters

Abstract The paper presents data on party platforms, political communication and public opinion in the 1996 Italian election campaign. It is shown that the electoral platforms of the two major coalitions were largely overlapping, except for some economic and social issues. The centre–right coalition seemed more inclined to adopt pro–market policies, while the platform of the Ulivo coalition was more oriented toward a social partnership approach. In the month before the elections, policy issues were discussed on television more extensively than political issues. Public and private networks covered the 1996 election campaign at the same level as in 1994 and to some extent with the same bias. Voting intentions seem to have remained stable prior to and during the electoral campaign.