The body global and the body traditional: a digital ethnography of Instagram and nationalism in Kazakhstan and Russia

ABSTRACT

What is the power of social media in defining and policing sexual identities and bodily expressions, and what are their connections to understanding nation, power and self in authoritarian contexts? Through the study of popular Instagram accounts in Kazakhstan and Russia, I argue that these sites serve as spaces of visualization and re-creation of new forms of ‘acceptable’ behaviour and lifestyles, that on the one hand may lead to new globalized visions of sexual identity and the body while on the other promoting localized conflict and resentment online, triggered by online users’ fear of losing their ‘national culture’ in these global trends. While many resort to policing gender norms and heteronormative body images online, influencers and Instagrammers from Russia and Kazakhstan take an active part in resisting these frameworks and categories.