A cup of coffee in Bishkek: insights into the emerging coffee culture in Kyrgyzstan's capital

ABSTRACT

This study deals with the contemporary dynamics of urban life in Bishkek. Since the dissolution of the Soviet Union, Central Asian societies have experienced widespread political, economic and socio-cultural transformations. In this context, Western or globalized cultural modes and trends influence Kyrgyzstan's social and cultural life. One of these trends is the increasingly popular coffee culture, with its attendant high-grade coffee brands and fancy cafés changing established consumption patterns. This article focuses primarily on cafés as new places of consumption and communication, but it also examines the intentions and strategies of the café pioneers. We reflect on the emergence of coffee and cafés in Bishkek and show how they have integrated in urban life as ‘third places’. Coffee is breaking away from its commonly soluble form and moving toward an expensive lifestyle product, while the new cafés offer a place for communication that has not existed before.