The relationship between NGOS and businesses in the public arena: An empirical analysis for Spain |
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| Authors: | Carmen Valor Amparo Merino |
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| Affiliation: | 1. Marketing Department, Universidad Pontificia Comillas;2. Lecturer in Marketing.;3. Strategy and Business Administration Department, Universidad Pontificia Comillas;4. Lecturer in Management. |
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| Abstract: | - At the beginning of this century, corporate social responsibility was included in the public agenda. In certain countries, policy‐making takes place in semi‐public forums, in which NGOs are asked to participate. However, a different situation may be found in other countries. This paper analyses the relationship between businesses and NGOs in the public arena in Spain. By applying grounded theory, the authors summarize this relationship in the dynamics of approach‐withdrawal. Firms have pushed to withdraw Advocacy NGOs from public forums, whose main purpose was policy‐making. The explicit argument to justify this collective decision is the lack of foundational legitimacy of NGOs. Firms understand that these NGOs are not legitimized to be a counterbalancing force of corporations.
Copyright © 2009 John Wiley & Sons, Ltd. |
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