Made in China at a crossroads: a recourse‐based view |
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| Authors: | Shujun Zhang Xiaohua Su |
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| Affiliation: | 1. School of Business, Sun Yat‐sen University, Guangzhou 510275, China;2. School of Management, Jinan University, Guangzhou 510632, China |
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| Abstract: | - The brand ‘Made in China’ has long stood for low cost and good value. But recent revelations about the quality of some Chinese products exported overseas have begun to put this brand at risk. In the end, much of what constitutes this country brand depends on the strategies Chinese firms pursue, which in turn subject to the firm resources. Drawing from the resource‐base theory, this paper investigates the sources of the competitive advantage of the brand ‘Made in China’ and discusses the choices to be made by the Chinese firms and government in order to maintain a stable and better country brand.
Copyright © 2009 John Wiley & Sons, Ltd. |
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