微媒体构建的非工具发展路径——基于广州共青团的实践应用研究

在信息化时代微博、微信等微媒体在悄然崛起并迅速发展。站在共青团服务青少年的角度,可以看到微媒体与青少年群体有着天然的契合性,但作为工具的微媒体更具丰富的非工具内涵。广州共青团在对作为工具的微媒体的功能运用存在一系列问题,需要从非工具的角度加以完善,尤其是对未来发展路径做深层的探索。

Non-tool Developing Path of Constructing Micro Media--Based on a Practical Research of the Communist Youth League of Guangzhou

With the advent of the information age, micro media like ＂micro-blog＂, ＂wechat＂ is rising rapidly and quietly. From the view of serving the youth, we can discover a natural link between micro media and the youth group. However, as a communication tool, micro media has richer non-tool connotation. As a result, Guangzhou Communist Youth League can take advantage of the non-tool connotation of micro-media to make up for its deficiencies in utilizing the functions of micro-media, and carry out a deeper research on the future developing path of the non-tool connotation of micro-media.