Kollektives Handeln im Internet. Eine akteurtheoretische Fundierung

Swarms, crowds, networks, e-movements, e-communities—the Web offers a new sphere of action for an ample variety of collective formations. However, a sociological substantiation of these different types of collective behavior or action is still missing. In order to bridge this gap, we discuss the questions, how online-based social formations can be classified in the context of actor-based social theory and to what extent their development is shaped by the technological infrastructures they are embedded in. First of all, we introduce two basic variants of social formations situated between individuals and organizations: non-organized collectives and collective behavior on the one hand and collective actors with a comparatively high strategic capability on the other. Subsequently, we explore the distinct features of online-based collective formations, which are characterized by a formerly unknown level of interdependence of influential technological infrastructures and still indispensable social dynamics of coordination and institutionalization. Conventional patterns of social dynamics in the development and stabilization of collective behavior and collective actors are now systematically intertwined with technology-induced processes of structuration.