仿真世界中的媒介权力:鲍德里亚传播思想解读

法国当代思想家鲍德里亚以独特的视角透视了现代媒介及其技术造成的后现代社会虚拟代替现实的严峻境况。他认为,当代社会是由大众媒介构建的“仿真”世界,在这个世界中,电子媒介改变了传播的交流情境,新的言语情境和话语结构对主体产生了构建意义。大众媒介通过编辑机制和传播技术为人们生产文化意义,广告则通过提供各种消费符号和影像制造着欲望和诱惑。大众媒介在当代社会中扮演着生活指南的角色,强化了对受众的塑造和影响。

Interpretation of Jean Baudrillard's Media Theory: Media Power in Simulation World

French postmodernist thinker Jean Baudrillard has seen through from a unique angle of viewing the essence of the modern social plight brought about by the modern media and its technology, in which reality is replaced by virtuality. He thinks that the modern society is a "simulation" world on the basis of mass media, where electronic media has changed communication circumstance of media and the new speech situations as well as discourse structure brought constructive significance to subject. Mass media produce cultural meanings through editor system and media technology while advertising stimulates people' s desire and temptation by providing all kinds of consumption signs and images. Mass media has enhanced creation and influence of audiences, playing a role of life guide in modern society.