| 品牌战略--贵州茶业发展的根本出路 |
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| 引用本文： | 彭鹂. 品牌战略--贵州茶业发展的根本出路[J]. 贵州民族研究, 2003, 23(3): 79-81 |
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| 作者姓名： | 彭鹂 |
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| 作者单位： | 贵州广播电视大学遵义分校,贵州,遵义,563000 |
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| 摘 要： | 贵州茶叶生产有丰富的资源和悠久的历史,但缺乏品牌优势,难以做大做强.必须在品牌战略上下功夫,强化质量意识和宣传力度,加强服务管理,开发新产品,促进贵州茶叶产业的发展.
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| 关 键 词： | 茶业 品牌 茶文化 出路 |
| 文章编号： | 1002-6959(2003)03-0079-003 |
| 修稿时间： | 2003-04-05 |
The Strategies of Famous Brands ——The Essential Outlets of Tea Industries in Gui Zhou |
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| FENG Li. The Strategies of Famous Brands ——The Essential Outlets of Tea Industries in Gui Zhou[J]. Guizhou Ethnic Studies, 2003, 23(3): 79-81 |
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| Authors: | FENG Li |
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| Abstract: | Tea industries has a long history and plentiful resources, but lacking famous brands of superiority and suitable scale. We should attach importance to propagate and improving quality, as same as promoting service management and developing new products to accelerating the development of tea industries in Guizhou. |
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| Keywords: | Tea industries Famous brands of superiority Service management |
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