| 网络舆情事件的引导策略探究 |
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| 引用本文： | 肖文涛,范达超.网络舆情事件的引导策略探究[J].中国行政管理,2011(12). |
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| 作者姓名： | 肖文涛 范达超 |
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| 作者单位： | 福建行政学院公共管理教研部;福建师范大学公共管理学院; |
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| 摘 要： | 互联网技术的快速发展和广泛运用,使得网络舆情的影响力越来越大,各种网络舆情事件层出不穷,并呈现出新的发展态势和特征,对政府的社会管理方式产生一系列重大而深刻的影响。当前应在剖析突发事件成为网络舆情热点原因的基础上,直面政府及其官员在应对网络舆情事件上的诸多困境,着力探寻有效引导网络舆情事件的基本策略。
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| 关 键 词： | 网络媒体 网络舆情事件 舆情引导能力 |
The Exploration of Guiding Strategy for Network Public Opinion Events |
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| Xiao Wentao is Director , Professor at Public Administration Institute of Fujian Administration School,Fuzhou ,Fan Dachao is Postgraduate at Public Administration School,Fujian Normal University.Fuzhou.The Exploration of Guiding Strategy for Network Public Opinion Events[J].Chinese Public Administration,2011(12). |
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| Authors: | Xiao Wentao is Director Professor at Public Administration Institute of Fujian Administration School Fuzhou Fan Dachao is Postgraduate at Public Administration School Fujian Normal UniversityFuzhou |
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| Institution: | Xiao Wentao is Director and Professor at Public Administration Institute of Fujian Administration School,Fuzhou 350002,Fan Dachao is Postgraduate at Public Administration School,Fujian Normal University.Fuzhou 350007 |
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| Abstract: | With the rapid development and extensive use,internet technology makes the influence of network public opinion wider and wider.All kinds of network public opinion events are emerged endlessly and shown a new development trend and characteristics,which lead to a series of significant and profound impact on the social management of government.Now we should seek a basic strategy to effectively guide the network public opinion events on the basis of reasons for emergency as the hot points and need to consider m... |
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| Keywords: | cyber media network public opinion events ability to guide public opinion |
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