From Renascer to Velho Chico: negotiations between cordiality and modernity in the Brazilian telenovela

ABSTRACT

This article takes as its focus the main Brazilian cultural and media product, the telenovela or soap opera, to discuss the characteristic of the Brazilian personality referred to as the homem cordial (“cordial man”). The article analyses two telenovelas: Renascer (1993) and Velho Chico (2016), which, written by the same author, but in very different historical contexts, sought to recover the trait of cordiality in its essence. In its comparison of the two telenovelas, this study presents and discusses the changes, permanencies and negotiations of a cordial tradition in the face of a particular aspect of modernity represented by both the process of urbanisation and by television itself.