Attention under repair: asceticism from self-care to care of the self

This essay examines the contemporary mindfulness movement as a cultural response to a larger problem of attention in the United States. As raw material for both capital (re)production and subjectivity, attention is a zone of indeterminacy and struggle for workers in a so-called immaterial economy. This essay suggests that the rise of concern around “paying attention” from the 1950s onward is driven by post-Fordist labor requirements more than networked technologies. First, it examines mindfulness as a technique of attention management for businesses and gives a broad survey of its current popularity and prevalence in US culture. Second, it proposes viewing techniques of attention like mindfulness through a triple lens of repair: (1) as managerial tools to repair psychic labor capacity for capital; (2) as practices that subjects use to repair alienation; and (3) as sites for reparative reading. Third, the essay illuminates the ties between Eve Sedgwick’s repair and Michel Foucault’s care of the self in order to suggest that resistance to practicing the self is founded on a paranoid defense. Its central argument is that attention is a method in Foucault's care of the self, and, as such, a potential portal into pleasure and political change rather than a mere feedback loop into capital.