| 城市价值的营销学思考 |
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| 引用本文： | 郭国庆,刘彦平. 城市价值的营销学思考[J]. 北京行政学院学报, 2006, 0(4): 46-49 |
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| 作者姓名： | 郭国庆 刘彦平 |
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| 作者单位： | 1. 中国人民大学,商学院,北京,100872
2. 中国社会科学院,财贸经济研究所,北京,100836 |
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| 基金项目： | 国家教育部“新世纪优秀人才支持计划资助”的项目成果 |
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| 摘 要： | 本文探讨了城市价值的构成,提出营销的过程实际表现为城市价值循环往复的实现过程。在构建及论述城市营销动力系统概念模型的基础上,本文还深入分析了城市价值的发生和运行机制,并得出城市价值最大化是城市营销的终极目标等结论和启示。
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| 关 键 词： | 城市价值 城市营销 公共价值 |
| 文章编号： | 1008-7621(2006)04-0046-04 |
| 收稿时间： | 2005-10-20 |
| 修稿时间： | 2005-10-20 |
Thinking about Marketing of City Values |
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| Guo Guoqing,Liu Yanping. Thinking about Marketing of City Values[J]. Journal of Beijing Administrative College, 2006, 0(4): 46-49 |
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| Authors: | Guo Guoqing Liu Yanping |
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| Abstract: | With a review of the development of the research on city marketing made by domestic and foreign scholars,this paper discusses the constitution of city values and holds that the progress of city marketing is one of realizing the city marketing repeatedly.Based on setting up and discussing the model of dynamic system of city marketing,this paper also discusses deeply the generational and operational mechanism of city values and draws the conclusion that maximizing city values is the ultimate goal of city marketing. |
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| Keywords: | city values city marketing public values |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
