Public relations in the public eye: Two case studies of the failure of public information campaigns |
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Authors: | Jarol B Manheim Robert B Albritton |
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Institution: | 1. Virginia Polytechnic Institute and State University , Blacksburg, Virginia;2. Northern Illinois University , DeKalb, Illinois |
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Abstract: | Abstract The authors examine two instances in which public relations efforts undertaken in behalf of foreign governments became the subject of public attention or controversy, finding in each case that the news image of the client government worsened. Comparing their results with other research that has identified more positive public relations outcomes, they conclude that public awareness of the manipulative efforts distinguished these cases and contributed to the observed effects. |
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