Postcards and Propaganda: Cartographic Postcards as Soft News Images of the Russo-Japanese War

Postcards are an important resource that has been largely overlooked in mainstream research on historical events, political attitudes, perceptions, propaganda, and communication. Accordingly, this article expands the relevance of the postcard from social artifact to historical document embodying social and political messages. In particular, the article examines the images and representations used in cartographic postcards during and after the Russo-Japanese War (1904–1905). Not only is this relevant to the study of political propaganda, but also for the study of historic media, popular consumption of political messaging, and as an additional tool with which to study the history of international politics and communication. The political history leading up to the outbreak of the Russo-Japanese War is briefly covered. Images of cartographic postcards are examined in context of the conflict, with the goal of gaining a greater appreciation for postcards as a form of early “soft news” visual mass media. As such, this is a means by which imperial attitudes and public opinion were shaped. Recommendations are made to broaden the use of postcards as primary documents, especially as these cards are enjoying an online renaissance (e.g., collecting, displaying, discussing). They are valuable in augmenting a variety of research agendas and are fruitful for the study of early modern mass media, social history, public discourse, and political messaging with regard to soft news and public opinion.