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Television,Power, and the Public in Russia,by Ellen Mickiewicz
Authors:Peter Gross
Affiliation:1. School of Journalism and Electronic Media , University of Tennessee , pgross@utk.edu
Abstract:In the fall of 1994 a nonpartisan and nonprofit voter information organization Project Vote Smart-designed and implemented an education project for "atrisk" voters in northern California. The Project Vote Smart (PVS) effort was a systematic attempt to provide typically nonvoting groups both information and incentive to participate in the November general election. The results presented here suggest that the receipt of PVS materials did not directly increase the likelihood of voting or election interest. However, the receipt of PVS materials did make voters feel better about the resources they had to bring to bear on electoral choices.
Keywords:election campaigns  negative campaigning  mediatization  content analysis  social network analysis  longitudinal design  multilevel logistic regression model
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