Framing Peace Policies: The Competition for Resonant Themes

Political organizations make use of culturally resonant symbols to bring their message to the public. In response to a political organization's use of a culturally resonant symbol, competing political organizations attack the connection between that organization's message and the symbol. Rochon and Wolfsfeld propose a process for the movement of policy justification symbols from interest groups and social movements to governments. This article examines this process in the context of the struggle among the Israeli nationalist movement, the Israeli peace movement, and the Israeli government, identifying a typology of tactical frames applicable to research beyond the Israeli context: denial, incorporation, and end run. Press releases by these political competitors show a specialization of tactical frames by social organization. Nationalists prefer to deny the validity of competing resonant symbols. Peace activists prefer to invent or search for new symbols, in an end run. Governments tend to absorb and redirect symbols initially used by the competing movements to justify government actions. An analysis of the political opportunity structures and organizational conditions that determine a political organization's tactics for attacking resonant frames is conducted.