Letters of Intent: Election Campaigning and Orchestrated Public Debate in Local Newspapers' Letters to the Editor

Drawing on the findings of an extensive study of local and regional newspaper reporting of the 2001 UK general election, this article contests the widely held view that readers' letters' pages provide a public forum for discussion and debate initiated by readers. The article argues that during election campaigns, local parties may become highly influential in shaping the contents of letters pages as part of their broader media based campaigning strategy. For their part, editors select letters not simply according to their newsworthiness but to reflect the identity of the newspaper, to meet the perceived preferences of readers, as well as the more prosaic requirements of availability of space and editorial imperatives concerning balance. A fivefold typology of readers' letters is constructed and illustrated by reference to newspaper discussions of, among other matters, British membership of Europe and issues around taxation.