The Drama of Media Coverage of Terrorism: Emotional and Attitudinal Impact on the Audience

The symbiotic relationship between terrorism and its media coverage is explored from the perspective of audience reactions. In an empirical study, effects of television broadcasts of terrorism on viewers’ emotional and attitudinal reactions are examined. Participants were 300 Israeli adults randomly allocated to terrorism or violent nonterrorism broadcasts. Anxiety, anger, stereotypes, and enemy perception were measured prior and subsequent to media exposure. Findings revealed higher levels of both emotional and attitudinal measures consequent to the terrorism versus nonterrorism media exposure. These findings reflect the significant emotional and attitudinal impact on the audience of terrorism's mechanism of self-empowerment via the media.