Courting the Women’s Vote: The Emotional,Cognitive, and Persuasive Effects of Gender-Based Appeals in Campaign Advertisements |
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| Authors: | Kam Cindy D Archer Allison M N Geer John G |
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| Institution: | 1.Department of Political Science, Vanderbilt University, Nashville, USA
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| Abstract: | Political Behavior - In this paper, we examine the ways in which citizens emotionally react to and cognitively process campaign advertisements that contain group-based appeals. Specifically, we... |
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