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The Effect of Language on Political Appeal: Results from a Survey Experiment in Thailand
Authors:Ricks  Jacob I.
Affiliation:1.School of Social Sciences, Singapore Management University, 90 Stamford Road, Level 04, Singapore, 178903, Singapore
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Abstract:Political Behavior - Politicians have long engaged in marketing themselves by employing distinct speaking styles to signal social standing, competence, or a shared background with their audience....
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