Motivating Participation Through Political Ads: Comparing the Effects of Physiology and Self-reported Emotion |
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| Authors: | Karl Kristyn L. |
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| Affiliation: | 1.College of Arts and Letters, M319, Stevens Institute of Technology, 1 Castle Point on Hudson, Hoboken, NJ, 07030, USA
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| Abstract: | Political Behavior - With numerous scholars expressing interest, and in some cases concern, over the impact of televised campaign ads on participation, it is vital that our understanding of the... |
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