| 我国品牌营销管理及其发展新趋势， |
| |
| 引用本文： | 雷承锋.我国品牌营销管理及其发展新趋势，[J].中共山西省委党校学报,2008,31(4):108-110. |
| |
| 作者姓名： | 雷承锋 |
| |
| 作者单位： | 太原理工大学,山西太原,030024 |
| |
| 摘 要： | 进入21世纪，国际市场竞争进入了品牌竞争时代，而我国一些传统的品牌营销管理明显跟不上市场发展的要求，存在着品牌竞争附加值低等问题。因此，应通过创造新的市场需求、增强企业自主创新能力等途径，促使我国品牌营销管理朝着品牌国际化、资源化、共享化趋势发展，从而强化我国品牌营销管理。
|
| 关 键 词： | 企业 品牌营销管理 品牌核心竞争力 |
The Management of Brand-name Marketing and Development Trend in China |
| |
| LEI Cheng-feng.The Management of Brand-name Marketing and Development Trend in China[J].Academic Journal of Shanxi Provincial Committee Party School of C.P.C,2008,31(4):108-110. |
| |
| Authors: | LEI Cheng-feng |
| |
| Institution: | LEI Cheng-feng (Taiyuan University of Science and Engineering, Taiyuan 030024,China) |
| |
| Abstract: | Since entering on the 21st century, international market competition has entered on a new era of brand-name competition, but China can＇ t keep up with the world development trend in brand-name marketing management, there being low added value for its brand-name competition. We, therefore, need to develop the brand-name marketing management towards internationalizational, resources-oriented and sharing aims. |
| |
| Keywords: | enterprise brand-namemarketingmanagement brand-namecore competitiveness |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
