Presidential roles and rhetoric

Traditional literature on the public dimensions of the American presidency suggests that the office has a significant impact upon the political lives of Americans and that contemporary presidents frequently appeal for public support to pressure other government elites. This study systematically analyzes rhetorical references to the presidency by examining a president's articulation of presidential roles in public speeches and press conferences. This study finds that Johnson, Nixon, and Carter did rhetorically refer to presidential roles, especially when confronted by crisis and controversy. The implication is that when confronted by serious controversy, presidents tell Americans about the responsibilities of the presidency in an effort to mobilize public support.