Evolution of presidential news coverage

This study is the second of two reporting on how the American presidency has been rhetorically constructed for the nation's citizens by the mass media between 1945 and 1985. These research papers examined 412 Time magazine articles on the presidency, keying on such matters as how that magazine documented its reportage, which presidential qualities, behaviors, and problems it emphasized, and how Time used language strategies to describe and evaluate the presidency. By using a variety of content analytic methods, the authors detected two general trends in Time’s coverage: (1) the American presidency has been portrayed as an increasingly besieged institution—socially, politically, and psychologically—and (2) Time’s heavy focus on bureaucratic politics has resulted in an increasing institutionalization of the presidency. A variety of data support these two conclusions and suggest, furthermore, the existence of an over‐arching conceptual model in Time’s discussions of the presidency. The implications of this model are explored briefly here.