Shaping the race issue: A special kind of journalism

The paper examines the press coverage of the Los Angeles Times in the 1982 gubernatorial election between Mayor Tom Bradley and George Deukmejian in terms of the proclivity to highlight Bradley's race in campaign news stories. The paper focuses on the statement made by Deukmejian campaign manager, Bill Roberts, in the early days of October, with his candidate trailing badly in the polls, that “there was a hidden anti‐black vote” that would aid Deukmejian on election day. The authors detail the Los Angeles Times coverage of this statement and the tendency of the Times to focus on this story during the entire month of October rather than to report on the issues addressed by the candidates. The analysis notes that as campaign coverage zeroed in on the race issue, so did polls and voter interest. After examining the coverage and Deukmejian's narrow victory, the authors pose questions of ethics to reporters engaged in this writing and outline concerns for such practices in future elections and campaigns.