A typology of communication functions in ballot issue campaigns |
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| Authors: | Diana Prentice Carlin John Carlin |
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| Institution: | 1. Department of Communication Studies , University of Kansas , Lawrence, KS, 66045;2. Economic Development Associates , Topeka, KS, 66603;3. Wichita State University , Wichita, KS, 67208 |
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| Abstract: | The increased importance of ballot issue campaigns creates a need for communication and political science scholars to study the rhetorical strategies employed in such campaigns. This essay presents a typology of four communication functions employed in successful ballot issue campaigns: education, trust development, development of a positive message, and neutralization of the opposition. The typology is applied to an analysis of the 1986 campaign for liquor‐by‐the‐drink in Kansas. |
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| Keywords: | Ballot issue campaigns political campaign persuasion initiative and referendum campaigns persuasion political communication |
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