The irrelevance of negative campaigns to political trust: Experimental and survey results |
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Authors: | Michael D. Martinez Tad Delegal |
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Affiliation: | 1. Department of Political Science , University of Florida , 3324 Turlington Hall, Gainesville, FL, 32611–2036;2. College of Law , University of Florida , Gainesville, FL, 32611–2038 |
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Abstract: | This article examines how media and partisan mechanisms of accountability influence presidential agendas in Latin America. The authors argue that responsiveness increases in powerful presidential systems when opposition parties and free media help citizens hold presidents accountable between elections. Where presidents must contend with a cohesive, ideological opposition and effective constraints to their power, they turn to valence issues with broad appeal and over which they have greater control. A free media—one without significant economic, legal, or political constraints—pressures the president to respond to the electorate's concerns, which include crime and corruption due to the incentives that motivate news content and the media's agenda-setting powers. Analyzing more than 50 presidential terms across 18 countries, the authors show that when Latin American presidents face either free and competitive media or strong legislative oppositions, homicide rates and the level of perceived corruption tend to be lower. Thus, this study proposes that efforts to improve media or partisan environments, or both, would help address Latin America's accountability deficit and promote good governance in the region. |
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Keywords: | Negative advertising political campaigns political trust |
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