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Editorials in national development: Perceptions of Nigerian journalists
Authors:Cornelius B. Pratt
Affiliation:Department of Advertising , Michigan State University , East Lansing, MI, 48824–1212
Abstract:This study examines the self‐reported perceptions of the role of editorials in national development for a purposive sample of 348 full‐time, salaried Nigerian journalists on nine national newspapers in two newspaper ownership groups: private and government. Three major findings are indicated.

The first finding is that, on seven‐statement comparisons of the role of editorials in national development, government journalists perceived their editorials as more supportive of the government than did private journalists, a result largely reflective of government newspapers’ persuasive role in behalf of government agencies.

The second finding is that ownership of newspapers is not a particularly strong factor in journalists’ perceptions of the role of editorials in development. Such a finding calls into question the rationale for the continuing case for private ownership of Africa's media institutions as a solution to the limitations of the region's media in exercising independent, effective, and persuasive influence on development.

Finally, because this study indicates that newspaper ownership is occasionally not a factor in the perception of the role of editorials in development, it questions the implications of the simple, traditional distinction between government and private newspapers for national development in sub‐Saharan Africa.
Keywords:National development  newspaper editorials  journalists  perceptions  Nigeria  Africa  Third World
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