我国新《商标法》背景下商标侵权案件损害赔偿的司法适用

我国现行商标侵权案件的损害赔偿存在着判罚数额低,法定赔偿被过度适用,商标侵权赔偿的酌定情节泛化等问题。在我国新《商标法》出台后,确立了商标侵权案件的损害赔偿应坚持四步骤的赔偿计算方法,使得法定赔偿成为最后的衡量依据。在商标侵权案件的归责原则上应确立过错推定原则为主,以过错责任为辅的二元归责原则,即在商标损害赔偿的归责原则上以过错推定责任为依据,在适用商标惩罚性赔偿时,适用过错责任。在惩罚性赔偿适用的证明标准方面,应适用比一般民事侵权案件更高的证明标准,以防止权利滥用。最后,在商标损害赔偿额的计算和衡量方面,先要对商标的价值进行评估,进而对不同种类的商标适用不同的评估方法。在补偿性赔偿的基础上如果侵权人主观恶意明显且证据足以达到"清晰且有说服力"的证明标准时便可以适用惩罚性赔偿,以最大限度地弥补被侵权人的损失,同时防止侵权人未来侵权行为的发生。

Judicial Application of Trademark Infringement Damages under the Background of Implementation of the New Trademark Law

There are some problems in the existing trademark infringement cases, such as the amount of the compensation is low, applied too much legal compensation and discretion of judge is abused. After the implication of the new trademark law,established the damages of trademark infringement cases should stick to the four steps of calculation and the legal compensation became the last measure. In the trademark infringement cases, the principle of presumption of fault should be given priority, accompanying with the principle of fault liability. At the same time, the proof standard of application of the punitive damages should be stricter than other civil tort cases. Lastly, in terms of trademark damages calculation and measure, we must first evaluate the value of the trademark and then apply to different kinds of trademark with different measures. Based on the compensatory damages, if the infringer has obvious malice and achieved the clear and convincing proof standard, the punitive damages could be applied in order to make up for the loses of infringed and deter the infringements which may happen in the future.