| Abstract: | Hospital promotion of physician organizations as described in this article is a relatively new phenomenon. Approaches that have worked at one institution and time might not be appropriate elsewhere, and in any case will be unlikely to work every time. Nevertheless, the rapid pace of change in the health care industry demands a fresh look at existing modes of operation. Hospitals in immediate need of incremental revenue cannot afford to sit idly by, hoping their physicians will organize themselves sufficiently to bring additional payor contracts and patients to the institution. Taking an active role in helping physicians to develop contracting organizations that also benefit the hospital may well be worth the time and expense involved. |
