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| The NBA＇s ＂China Derby＂ | |
| 摘 要： | IF the sheer number of deals the American National Basketball Association （NBA） has with Chinese television stations around the country is anything to go by, basketball is big business in China these days. In addition to arrangements with 51 local and regional broadcasters in China, the NBA has concluded marketing contracts with 20 major Chinese companies. Millions of Chinese watch NBA games, and 30 percent of the traffic to NBA.com originates in China. |
| 关 键 词： | NBA 中国 篮球比赛 体育合作 |
The NBA＇s ＂China Derby＂ |
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